When people mention the word "viral", the respondents somehow become uneasy and strange vibes circulate around the atmosphere. When you call yourself a "Viral Marketer", people often think of things which are filthy, not clean, and non-productive. But if this is not the case, how is viral marketing defined? Viral, comes from the word "virus", this refined term in the marketing world indicates that business does not depend on other stipulations, but business just expends itself, by replicating, just like what a virus does for reproduction.
Viral marketing describes any strategy that encourages individuals to pass on messages which contain information about business and marketing to others, and the same process goes on and on to the other individuals. Here, viral marketing can create the potential of exponential growth of customers.
Normally, viral marketing spreads through words between individuals. As the saying goes, word from mouth goes a long way. Thus, by conveying messages verbally from one person to the other can very be effective. But speaking of viral marketing in this advanced society, words are not the main method to spread marketing information, but instead, many viral marketers try various methods to spread information and promote their products.
In order to reach target audiences, viral marketers, in others words, viral agents must make ways for them to achieve the purpose. By taking advantage on Internet, viral agents typically spread and promote their products by sending e-mails to Internet users, and more often than not, they are more inclined to give out free gifts or free services to the internet users as well. The word "free" is the most important and powerful word in marketing world. Consequently, users which are attracted by the free gifts and services, will keen to spread the news to their friends, and presto! Money earned.
That is why; viral agents need to be carefully conveying messages to target audiences, so that you could prevent a bunch of unwanted traffic. If by any chance, target audiences are successfully reached; smooth transition is needed to be ensured, so that the business flow would not be interrupted.