The difference between Spin, PR, and Viral Marketing.
Spin is when you lie to promote a good image.
PR is what you have to do to get you out of the crap left by your lies!
And Viral Marketing is the bad or good things people say about you, all depending on your Spin and / or PR.
There could not be a finer cautionary tale on the dangers of spin than the venereal (my misprint!) British Prime Minister, The Right Honourable Anthony Blair, Our Tone to his friends.
Putting my political bias to one side, Mr Blair sees to have really believed that the public are fools.
He used spin to enhance his image with the public, but to him image was the priority over substance.
There is no point in enumerating the many examples of Downing Street spin, they are already well documented.
But image over content is no way to engage and build on the trust of a not so gullible public.
Remember that any promises you make, every word you utter can, and often does come back to haunt you.
And to try to cover half-truths and maybe downright lies, as in the Iraq war, with spin attempting to make the decision appear correct is a guaranteed recipe for disaster.
No matter what the size of your company, a one-man business or the British or US Government PLC, your word is, or should be your bond.
There is no finer way to build a business than to have a well-earned and respected image, honestly won and diligently built on.
A good reputation, enhanced by PR and voluntarily passed on to others by Viral Marketing is worth more than any amount of paid for Advertising or Spin.
Mr Al Fayed, who bought the illustrious Harrods store in London, also discovered that a good name must be earned not bought.
Money can not buy a good name, or the prestige, which goes with it.
And empty words and rhetoric will not maintain it.
PR, Public Relations, is just that, building a relationship with the people you come into contact with.
And Spin is what a car often does when it runs out of control, just before it crashes!