The first thing that you will need for a video, of course, is video. This is the starting point. The video can be made up of images, scenes, and pictures, and these are going to tell people your company's story and let them know the information that they are looking for.
The next important part of the video is going to be the narration of your video. This can be either done with showing someone talking or the voice can be done in the background of your images. This is important because it shows someone that is watching the video that there is actually someone behind the video. A voice tells people people that can not be conveyed in the written word.
Something else that people have found to be useful are text bullets. They are used to support anything that is said in a video and to emphasize what has been said. This is something that you see a lot of in training videos at the end. They are used to remind people what you have said and what your company has to offer. When you use text bullets, you will find that there are a lot of possibilities to coordinate them with the images and things that is said on the narration.
Another thing that is important when you are creating a video to advertise your business is the sound effects. Sound effects are something that makes the video more realistic. For example, if your video is advertising a resort, use nature sounds like birds, critics, and other types of things. If you are advertising a place at the shore, use the sound of seagulls and the ocean. Think about what it is that you are advertising and what types of sounds might work well with it.
The final element that people have found to be useful in a video is some good music in the background. Remember, think about who you are advertising to and that is going to help you make a good decision on what type of music will fit for your advertisement. A good musical score is going to make a lasting impression on the people who see your video.
These five elements are important and should be a part of every advertising video. Look at the commercials that are on the television. They are something that can give you some good ideas when you are thinking of things to do for your own video. But only use them as a guideline. Do not copy someone else's commercial, because you need to find your own style and your own niche. Looking at other people's videos and commercials is going to tell you what people want to see and what they want to know when they are thinking of buying a product.