Video Marketing For Traffic – Branding Your Videos, Your Business and Yourself

Ever heard of YouTube? Yeah, I thought so! Apparently, in January 2008 79 million users made over 3 billion video views (That’s over 100 million views per day!) How would you like a slice of that kind of audience? Video really has become popular on the web recently and it’s easy to see why. It’s unparalleled by any other medium in terms of getting your message across. The problem with video online is that it has always been expensive to produce and host, requiring specialist equipment, expensive software, and massive bandwidth. Not any more though, since you can produce a screen capture video at zero cost (using Camstudio or similar software), and not only host it for free on YouTube, but also use it as a source of traffic! You can’t embed links in video on YouTube. What you can do however is put a link in the video description, create a profile or ‘channel’ with a link to your site, and brand your video with your domain. Publishing and branding your videos To get started, head over to YouTube.com and sign up for a free account. Your channel is automatically created for you based on your username (i.e. [http://www.youtube.com/username]) and once created you can customise it. On your channel select ‘Personal Profile’ and there is a space to add your website URL. While you’re there, fill out the...

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