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Month: November 2017

How to Build Your Online Business

Find other entrepreneur groups who can give you ideas on how to start an online business and find a good coach who will help you get started. In order to succeed, you must me coachable, duplicable, have a willingness to learn with a positive attitude and work at least 10 to 20 hours a week. You will need a blog but, before you start your blog, you must register a domain; you will need to buy a hosting service and an auto-responder that will send follow-up emails to your prospects. When starting your blog, make sure you have an opt-in section so you can collect names, emails and phone numbers. Once your blog is up and running you will need to start advertising. When writing your blog you will need to use the right keywords and phrases to be seen on the search engines like Google, Bing and Yahoo. Write new content everyday so you can get found easier on the search engines and make sure you use rich-content words. Spread the word to your friends and family, share with friends on Facebook and Twitter, attend network meetings, give out business cards, and send out business cards when you mail bills, post flyers on billboards, and create a page on Facebook and Twitter. Ask your friends and family to spread the word about your business and ask for free...

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Motivation – It's All About Attitude

It has been said that there is a fine line between success and failure. When talking about success, I'm not just talking about the so called rich and famous, but about people in all walks of life who have managed to find purpose and meaning in the work that they do. While there is no one recipe that leads to success and work satisfaction, there are qualities that all successful people seem to have an abundance of, and one of those is motivation. When you think about the word 'motivation', what comes to mind? For me, it's anything that creates desire, and motivates someone to take action, whether it be the desire to own your own business, be the best in some sports competition or maybe appealing that special someone. If one were to ask you to name highly highly motivated individuals, who would you name? While your list is likely to be much different from mine or anyone else's, one trait that they all share is a passion for what they do that provides all the motivation they require. What do you love to do? I mean what really gives you a charge, something that you have a passion for? One of my pleasures is playing guitar. When I sit down and proceed to make music, I become so enmeshed in the process that I tend to forget...

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PR, Viral Marketing And The Dangers of Spin

The difference between Spin, PR, and Viral Marketing. Spin is when you lie to promote a good image. PR is what you have to do to get you out of the crap left by your lies! And Viral Marketing is the bad or good things people say about you, all depending on your Spin and / or PR. There could not be a finer cautionary tale on the dangers of spin than the venereal (my misprint!) British Prime Minister, The Right Honourable Anthony Blair, Our Tone to his friends. Putting my political bias to one side, Mr Blair sees to have really believed that the public are fools. He used spin to enhance his image with the public, but to him image was the priority over substance. There is no point in enumerating the many examples of Downing Street spin, they are already well documented. But image over content is no way to engage and build on the trust of a not so gullible public. Remember that any promises you make, every word you utter can, and often does come back to haunt you. And to try to cover half-truths and maybe downright lies, as in the Iraq war, with spin attempting to make the decision appear correct is a guaranteed recipe for disaster. No matter what the size of your company, a one-man business or the British or...

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Viral Marketing for Success

One of the ways to advertise your web sites, blogs and / or products is with viral marketing. Viral marketing is a new concept becoming broadly accepted and is usually defined as a free way to create a buzz about your business through word of mouth. Today, there are many ways to jumpstart your web site or product, here are some tips. For many people it can be very difficult and expensive to get the word out on their domain, blog, AdSense site or product. One of the most resourceful ways is through viral marketing. Viral marketing can work wonders for you, but it can be difficult to implement. One of the easiest ways to start a viral market campaign is to give away something for free that includes your advertisement. Giving away articles are a great and affordable way to add the kind of buzz that brings in extra traffic. You can easily create an article that includes your author name and web site link. Many web developers then add these articles to article distribution sites which let thousands of people download articles with your links intact. As other web developers post your article on their site, you get free word of mouth advertising from possibly thousands of visitors each day. You also get the very important effect of multiple "one-way" backlinks, all pointing to your site. Another...

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Why Cheap Explainer Videos Are Not That Effective

When it comes to comparing and debating between cheap and expensive explainer videos, there are some aspects to see but being cheap doesn’t mean that it won’t succeed, the term here refers the cost of the video. There are no pros and cons of using cheap explainer video because every company has a certain agenda and a limited budget to achieve their goal, what you and we call cheap might be big for them so let’s not be judgmental about it. Let’s stick to facts 1st, factually, an expensive explainer video will surely hit the charts and get attention as compared to a cheap video, why? Because an expensive video has a lot of money involved to make it successful anyway. There are some questions that need to be answered. 1. Are you hoping for a return on investment? Return on Investment (ROI) is an essential component in any sort of showcasing that must be considered. The only approach to get return on your investment is to have a great explainer video which will pull in more clients. This can’t be accomplished by a shabby video. 2. Are you aiming for an impact or a video? The most important question that you should ask yourself is whether you truly need explainer videos to have an effect or you just need a video. On the off chance that all that...

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